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Clothing brands position themselves in the market by choosing a specific value segment—mass,

AI is reshaping the apparel industry by optimizing everything from design to distribution

To effectively align with consumers, brands must conduct thorough market research to understand

Made-to-Measure is revolutionizing the apparel industry by offering semi-customized clothing that balances fit,

Second-hand fashion reshapes consumption by offering sustainable alternatives, reshuffling brand strategies, and creating

Affordable brands can enhance their market competitiveness through environmental initiatives such as recycling

By tapping into niche markets such as extreme sports and haute couture, high-end

Quick-drying fabrics use advanced moisture-wicking technology to pull sweat away from the skin,

Traditional clothing brands must accelerate digital transformation to stay competitive. This means integrating

Joint ventures and limited editions have become essential tools for luxury brands to

Department stores offer high foot traffic and brand exposure, while brand stores provide

Functional outdoor clothing enhances protection against weather conditions, improves comfort, and extends durability.