How to sell my garment in Europe and the USA market?

Expanding into the European and U.S. markets is a major opportunity for garment businesses. These regions have diverse fashion industries, strong consumer demand, and established retail networks. However, entering these markets requires strategic planning, compliance with regulations, and an understanding of consumer preferences.

To sell garments in Europe and the U.S., businesses need to research market trends, comply with legal requirements, and establish strong distribution channels. Using e-commerce platforms¹, wholesale partnerships, and trade shows can help brands gain traction in these markets.

The European and U.S. fashion markets are competitive, but with the right approach, brands can thrive. Let’s explore how to enter these markets successfully.

Which country is No. 1 in the garment industry?

The global garment industry is dominated by a few key players that specialize in large-scale production.

China is the No. 1 country in the garment industry, producing over 30% of the world's clothing. Other major players include Bangladesh, Vietnam, and India, which offer competitive pricing and strong manufacturing infrastructure.

Traditional Textile Market

Top garment-producing countries

Why is China the leader?

• Massive production capacity – Thousands of factories producing all types of garments.
• Strong supply chain – Access to raw materials, skilled labor, and advanced technology.
• Competitive pricing – Large-scale production reduces costs.

What country has the best fabric?

Fabric quality varies based on the type of textile and production techniques used.

Italy and Japan are known for producing the highest-quality fabrics. Italy specializes in luxury textiles, while Japan is famous for technical fabrics and innovative materials.

Best countries for different fabric types

Italy: The luxury fabric leader

Italian mills, such as Loro Piana and Vitale Barberis Canonico, are famous for producing high-end wool, cashmere, and silk. Many luxury brands source fabrics from Italy.

Japan: Innovation in textiles

Japan is known for selvedge denim, water-resistant fabrics, and eco-friendly textiles. Brands like Uniqlo and Issey Miyake rely on advanced Japanese textile technology.

What types of clothing are in demand in Europe?

The European market is diverse, with different fashion trends across countries. However, there are key segments that consistently perform well.

In Europe, sustainable fashion², casualwear, and high-quality basics³ are in high demand. Fast fashion remains popular, but there is growing interest in ethical and eco-friendly clothing.

Top-selling clothing categories in Europe

Sustainable fashion: The biggest trend

Europe has strict sustainability regulations, and consumers are willing to pay more for ethical brands. Brands that use organic cotton, recycled fabrics, and fair labor practices have a competitive advantage.

How to sell in Europe’s fashion market

• Partner with local retailers – Many European consumers prefer buying from well-known local brands.
• Use e-commerce platforms – Zalando, ASOS, and Farfetch are major online retailers.
• Comply with EU regulations – Garments must meet EU textile labeling and sustainability requirements.

What attracts European fashion trends?

European fashion is influenced by sustainability, functionality, and cultural heritage. Brands that align with these values tend to perform well.

European fashion trends are driven by sustainability, minimalism, and a blend of classic and modern styles. Social media, celebrity endorsements, and fashion weeks also influence trends.

Factors that shape European fashion trends

Social media and influencer impact

Instagram and TikTok have transformed fashion trends, with influencers setting the pace for what’s in style. European consumers rely on digital fashion content for inspiration.

How brands can appeal to European consumers

• Use sustainable materials – Appeal to eco-conscious buyers.
• Create a strong online presence – Social media engagement is crucial.
• Offer high-quality craftsmanship – Many consumers prefer durable, well-made garments.

Conclusion

Selling garments in Europe and the U.S. requires strategic planning and market adaptation. Sustainable fashion, casualwear, and high-quality basics are key segments. By focusing on high-quality materials, digital marketing, and compliance with local regulations, brands can successfully enter and compete in these markets.