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The fashion industry is always evolving, with new brands emerging and old ones redefining themselves. But which brands are leading the way today?
Some of the latest fashion brands1 making an impact include Coperni, Luar, and Peter Do. These brands are redefining modern fashion through innovative designs, sustainability, and digital influence. Streetwear-focused brands like Fear of God and Represent are also gaining traction.
From TikTok-driven trends to luxury labels redefining elegance, let’s dive into the newest names shaping fashion.
What is the new look in fashion?
Fashion is constantly changing. What’s the latest trend in 2024?
The new look in fashion blends Y2K nostalgia with futuristic minimalism. Trends like oversized silhouettes, metallic fabrics, and quiet luxury dominate. Meanwhile, sustainable fashion continues to gain traction, influencing both fast fashion and high-end designers.
Edgy Street Fashion
Key Trends Defining 2024
Fashion in 2024 is a mix of old and new2. Here’s what’s trending:
| Trend | Description |
|---|---|
| Quiet Luxury | Minimalist, understated elegance (e.g., The Row, Toteme). |
| Y2K Revival | Low-rise jeans, cargo pants, and baby tees making a comeback. |
| Techwear & Futuristic Style | Metallic fabrics, structured silhouettes, and AI-inspired fashion. |
| Sustainable Fashion | Brands focusing on eco-friendly materials and ethical production. |
The mix of nostalgia and modernity is shaping how we dress today.
What is the most followed fashion brand on TikTok?
TikTok is driving fashion trends like never before. But which brand dominates?
Shein is the most followed fashion brand on TikTok3, with millions of followers and billions of views on its content. The fast-fashion giant uses influencer collaborations and viral challenges to maintain its popularity.
How Brands Gain TikTok Popularity
Fashion brands succeed on TikTok by leveraging:
- Viral Trends – Capitalizing on trending sounds and challenges.
- Influencer Marketing – Collaborating with TikTok creators to promote outfits.
- Behind-the-Scenes Content – Giving an inside look at fashion shows and production.
- Interactive Campaigns – Encouraging users to style and review pieces.
Other brands like Zara, Fashion Nova, and H&M also have strong followings, but Shein leads in engagement.
Do luxury brands use TikTok?
Luxury fashion was once exclusive, but is it embracing TikTok?
Yes, luxury brands now actively use TikTok4 to connect with younger audiences. Brands like Gucci, Balenciaga, and Prada have adapted to TikTok’s format, sharing runway moments, styling tips, and collaborations with influencers.
How Luxury Brands Succeed on TikTok
Luxury brands are shifting from exclusivity to digital engagement. Here’s how they’re doing it:
| Brand | TikTok Strategy |
|---|---|
| Gucci | Viral campaigns like #GucciModelChallenge. |
| Balenciaga | Bold, meme-worthy content and digital fashion. |
| Louis Vuitton | Behind-the-scenes runway footage and celebrity collaborations. |
| Prada | Engages TikTok users with fashion challenges and styling tips. |
Luxury brands now balance tradition with digital-first marketing, making high fashion more accessible.
What is a new luxury brand?
The luxury fashion space is evolving. Are there any new names making an impact?
New luxury brands5 like The Attico, Luar, and Peter Do are redefining high fashion. They focus on modern tailoring, bold aesthetics, and inclusivity, attracting younger, fashion-forward audiences.
Emerging Luxury Brands to Watch
Here are some fresh luxury labels gaining recognition:
| Brand | Why It’s Trending |
|---|---|
| The Attico | Bold, party-ready fashion with a high-end feel. |
| Luar | NYC-based brand blending streetwear and luxury. |
| Peter Do | Minimalist, structured tailoring with high craftsmanship. |
| Alaïa (revival) | The classic brand is being reinvented for modern consumers. |
These brands are pushing boundaries while maintaining the craftsmanship expected in luxury fashion.
Conclusion
The fashion industry is evolving with emerging brands, viral trends, and digital influence. Whether it's Shein leading TikTok or luxury labels embracing new marketing strategies, the landscape is constantly shifting. Staying updated on these trends helps you understand where fashion is headed next.
