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Which brands are driving the trend of gender-neutral style?

Fashion has long been a reflection of social attitudes, and in recent years, genderless fashion has emerged as a powerful movement. Traditional boundaries between men's and women's clothing are dissolving, making way for a more inclusive and expressive approach to style.

Gender-neutral fashion challenges conventional norms by embracing fluidity in cuts, colors, and silhouettes. It prioritizes personal expression over traditional gender labels, with major brands leading the charge toward a more inclusive future.

From luxury houses like Gucci to emerging streetwear brands like Telfar, genderless fashion is transforming the industry. Let’s explore its evolution, core design principles, and the brands driving this movement forward.


What is gender-neutral fashion?

Gender-neutral fashion goes beyond unisex clothing. It’s not just about women wearing oversized men's blazers or men styling skirts—it’s about creating a fashion space where clothing is designed for everyone, regardless of gender identity.

Gender-neutral fashion redefines clothing by eliminating gender-based restrictions in design, allowing individuals to wear what best represents their identity and personal style.

Models in oversized gray suits walking the runway with confidence. Runway Power Dressing

Definition of gender-neutral fashion: Clothing styles that break traditional gender boundaries

Unlike traditional men’s and women’s fashion, gender-neutral clothing features:

  • Unisex silhouettes: No distinction between "menswear" and "womenswear."
  • Neutral color palettes: Black, white, gray, beige, and earth tones.
  • Functional over decorative design: Comfort and practicality take priority.
  • Versatile styling: Pieces can be worn and styled in multiple ways.

From "women wearing men's clothes" to true gender-neutral fashion1: the evolution of trends

Fashion has a history of women adopting traditionally male styles:

Era Fashion Shift
1920s Coco Chanel introduced women’s trousers and blazers.
1960s-70s Yves Saint Laurent’s "Le Smoking" tuxedo for women became a symbol of empowerment.
1990s Androgynous aesthetics gained popularity, influenced by grunge and minimalism.
2020s True gender-neutral fashion emerges, moving beyond androgyny to full inclusivity.

Today, the focus is no longer on borrowing from the opposite gender but on creating clothing without gender labels altogether.

Fashion attitudes of Generation Z: gender fluidity and personalized expression

Gen Z is redefining gender norms across multiple industries, and fashion is no exception.

  • 73% of Gen Z believe gender should not define fashion choices (source: Business of Fashion).
  • Social media influencers and celebrities like Jaden Smith and Billie Eilish normalize gender-fluid dressing.
  • Younger consumers favor brands that offer inclusive, non-binary options.

As Gen Z continues to drive cultural conversations around gender, brands must adapt to this new demand for fluid, unrestricted fashion.


Core design features of gender-neutral fashion

Genderless fashion isn’t just about oversized fits—it involves deliberate design choices that remove gender markers while maintaining style and functionality.

Core elements include relaxed silhouettes, neutral color palettes, and versatile fabrics designed for all body types.

Cut and silhouette: loose, straight lines, no emphasis on curves

  • Relaxed, boxy fits avoid body-conscious tailoring.
  • Straight-leg pants and oversized tops are staples.
  • Layering is key—gender-neutral fashion often involves creative layering to suit diverse body types.

Materials and fabrics: comfort first, functionality and aesthetics

Fabric Type Why It Works for Genderless Fashion
Cotton & Linen Breathable and suitable for all seasons.
Wool & Cashmere High-quality, durable, and structured.
Denim Versatile and timeless for both casual and formal wear.
Technical Fabrics Used in genderless sportswear for flexibility and movement.

Colors and patterns: de-gendered color trends

  • Neutral tones dominate (black, white, gray, beige).
  • Monochrome and color-blocking styles work well for all genders.
  • Bright color clashes are gaining popularity, breaking the stereotype that muted tones define genderless fashion.

Accessories and shoes: How to create a gender-neutral outfit?

  • Chunky sneakers and combat boots replace gendered shoe styles.
  • Minimalist handbags and backpacks work for all outfits.
  • Jewelry choices focus on clean, geometric designs rather than traditionally masculine or feminine aesthetics.

Representative brands that promote the genderless trend

Leading brands are paving the way for genderless fashion across different market segments.

Luxury brand pioneers: Gucci, Balenciaga, JW Anderson

Brand Genderless Approach
Gucci Runway collections frequently feature skirts and dresses for men.
Balenciaga Oversized silhouettes and unisex streetwear appeal to all genders.
JW Anderson Blurs boundaries with experimental cuts and designs.

Trend brand leaders: Rick Owens, Palomo Spain, Telfar

These brands push boundaries through bold designs:

  • Rick Owens: Dark, avant-garde styles with fluid silhouettes.
  • Palomo Spain: Gender-fluid collections inspired by historical and modern influences.
  • Telfar: Famous for its unisex handbags, breaking gender norms in accessories.

Fast fashion and niche brands: Zara, H&M, bosie, Human Nation

Mainstream brands are adapting with dedicated genderless collections2:

  • Zara & H&M: Introduced unisex capsule collections with neutral color palettes.
  • bosie: A Chinese brand specializing in genderless streetwear.
  • Human Nation: A gender-inclusive label by Pharrell Williams.

Genderless exploration of sports brands: Nike, Adidas, Converse

  • Nike & Adidas offer unisex sportswear lines with functional and stylish designs.
  • Converse promotes genderless sneaker culture with timeless designs.

Market trends and future development of genderless fashion

Genderless fashion is not a passing trend—it represents a larger cultural shift towards inclusivity and self-expression.

Social media and celebrity effect: How Harry Styles and Billie Eilish influence the public's fashion outlook

  • Harry Styles’ Vogue cover in a dress sparked global discussions on breaking gender norms.
  • Billie Eilish’s oversized aesthetic encourages young fans to dress beyond traditional expectations.
  • TikTok and Instagram amplify the visibility of gender-neutral styles.

The combination of sustainable fashion and genderless trend

Sustainability Initiative How It Aligns with Genderless Fashion
Slow fashion Genderless designs last longer, reducing waste.
Minimalist wardrobes Fewer, more versatile pieces promote sustainability.
Upcycling & thrift culture Vintage genderless pieces gain popularity.

Future design trends: How to make genderless clothing more mainstream?

  • Hybrid clothing: Convertible garments that adapt to different styles and occasions.
  • Inclusive sizing: Expanding beyond traditional "men’s" and "women’s" sizing.
  • AI fashion assistants: Technology-driven shopping experiences for gender-fluid consumers.

Conclusion: How can genderless fashion become a mainstream trend in the future?

The future of fashion is inclusive, boundary-breaking, and focused on self-expression. As brands continue to innovate, gender-neutral clothing will become a staple, rather than a niche movement.

To fully integrate genderless fashion into mainstream culture, brands must prioritize design innovation, size inclusivity, and sustainability. With increasing demand and evolving social attitudes, gender-neutral fashion is poised to reshape the fashion industry permanently.



  1. Explore this resource to understand the core principles and evolution of gender-neutral fashion, a movement reshaping the industry. 

  2. Find out which brands are leading the way in genderless collections, setting trends for a more inclusive future in fashion. 

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Jerry Lee

Hello everyone, I'm Jerry Lee, the founder of jinfengapparel.com. I have been operating a factory in China that produces women's clothing for 16 years. The purpose of this article is to share knowledge about women's apparel from the perspective of a Chinese supplier.

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