What is a white label website?

White label websites offer a fast and efficient way for businesses to deliver branded solutions without building them from scratch. But what exactly is a white label website, and how does it work?

A white label website¹ is a ready-made solution created by one company but rebranded and sold by another as their own. It allows businesses to offer services like e-commerce, SaaS platforms²， or website hosting under their brand name.

If you're exploring ways to grow your business or add value for clients, white label websites provide a flexible, cost-effective solution. Let’s break it down further.

What are white label examples?

White label solutions are everywhere, even if you don’t realize it.

Common white label examples include software platforms like Shopify (for e-commerce websites), Google Workspace resellers, and branded financial apps offered by banks.

Online fashion shopping

Real-Life Examples of White Label Solutions

1. Website Platforms: Companies like Wix and Shopify allow agencies to rebrand their website-building tools and offer them to clients under their own brand.
2. SaaS Platforms: Software like email marketing tools, project management systems, and CRMs are rebranded and resold to end-users.
3. Financial Services: Banks and fintech companies offer branded financial apps using third-party white label solutions.
4. Retail and E-commerce: Clothing companies like JF Apparel manufacture private-label products, which retailers rebrand as their own.

White label examples prove how businesses can save time, reduce costs, and deliver professional solutions under their branding.

What is the purpose of a white label?

Why do businesses rely on white label solutions instead of building their own from scratch?

The purpose of a white label is to allow businesses to offer branded products or services quickly and cost-effectively without investing in development or infrastructure.

Key Benefits of White Label Solutions

1. Saves Time and Resources: Developing custom websites, software, or platforms requires significant time and money. White label solutions eliminate this need.
2. Scalability: Businesses can scale their offerings quickly by leveraging pre-built tools.
3. Brand Control: White label solutions allow businesses to customize branding, making it appear as their own product.
4. Revenue Growth: Reselling white label services or products generates additional revenue streams.

Example: A digital marketing agency can offer clients website-building services using a white label platform like Wix or WordPress, instead of developing their own CMS.

White label solutions empower businesses to focus on growth and customer relationships while using proven, reliable tools.

What is the difference between white label and reseller?

White label and reselling both involve third-party products, but there are distinct differences between the two.

White label solutions allow businesses to rebrand a product as their own, while resellers simply sell third-party products under the original branding.

Comparing White Label and Reseller Models ³

1. White Label: You can add your logo, brand colors, and even customize the user experience. Example: A white label website platform branded as your agency’s solution.
2. Reseller: You sell the product as-is, with the third-party brand remaining visible. Example: Selling Shopify subscriptions to customers.

Key Insight: White labeling builds your brand, while reselling focuses on driving sales for an existing product.

What is a white label URL?

A white label URL enhances the rebranding experience by allowing businesses to replace default URLs with their own domain names.

A white label URL⁴ is a custom domain that replaces the default third-party domain, allowing businesses to maintain consistent branding⁵ for services, portals, or websites.

Collaborative digital workspace

Why Use a White Label URL?

1. Brand Consistency: A white label URL keeps your domain name visible, reinforcing your brand. Example: Using portal.yourbrand.com instead of the provider’s generic domain.
2. Professionalism: Customers view a custom URL as more trustworthy and professional.
3. Seamless Customer Experience: A branded URL creates a cohesive experience for users interacting with your services.

Example:

• Default URL: myplatform.thirdparty.com
• White Label URL: app.yourbrand.com

Steps to Set Up a White Label URL

1. Purchase a Custom Domain: Use services like GoDaddy or Namecheap to register your domain name.
2. DNS Configuration: Point your custom domain to the third-party service provider’s servers.
3. Customize Branding: Add your logo, brand colors, and messaging to complete the white label experience.

Using white label URLs transforms generic platforms into professional, branded experiences for your clients.

Conclusion

White label websites allow businesses to offer professional, branded solutions quickly and cost-effectively. From e-commerce platforms to SaaS tools and custom domains, white label solutions provide scalability, brand control, and revenue growth. By understanding their purpose and implementation, businesses can deliver seamless, high-quality services to their clients under their unique brand identity.