What are cheaper stores like Urban Outfitters?

Urban Outfitters is known for its trendy, bohemian styles, but the price tags can be a bit steep. If you love their aesthetic but want to save some cash, you're probably wondering—what are some cheaper Urban Outfitters alternatives¹?

Cheaper stores like Urban Outfitters include H&M, Forever 21, ASOS, and Zara. These retailers offer trendy, affordable fashion with a similar mix of vintage-inspired and contemporary styles.

If you're ready to revamp your wardrobe without breaking the bank, let’s explore where you can find those Urban Outfitters looks for less.

What are shops like Urban Outfitters?

If you're into Urban Outfitters' mix of edgy, vintage, and boho styles, there are plenty of stores offering a similar aesthetic. But which ones really capture that same vibe?

Shops like Urban Outfitters include Free People, Anthropologie, ASOS, and Madewell, offering trendy, youthful styles with a touch of vintage flair. These brands cater to fashion-forward shoppers looking for unique pieces.

Boho Chic Outdoors

Dive deeper into alternative stores

1. Free People:
   Owned by the same parent company as Urban Outfitters, Free People leans more bohemian and feminine, with flowy dresses and earthy tones.

2. Anthropologie:
   Another sister brand, Anthropologie offers a more mature, eclectic vibe with a focus on artsy, sophisticated designs. Expect higher price points but unique, statement pieces.

3. ASOS:
   ASOS vs Urban Outfitters brand comparison² shows ASOS is a global retailer offering a wide range of affordable fashion, from streetwear to vintage-inspired looks.

4. Madewell:
   Known for its effortless, cool-girl style, Madewell offers high-quality basics and denim with a modern twist.

5. Forever 21 & H&M:
   Both are fast-fashion giants with affordable, trend-driven collections similar to Urban Outfitters' offerings, though with varying quality.

Who is Urban Outfitters' biggest competitor?

Urban Outfitters isn't the only brand dominating the trendy, youthful fashion scene. So, who’s giving them the biggest run for their money?

ASOS is considered Urban Outfitters' biggest competitor, offering a vast selection of affordable, on-trend clothing with a global reach. Other key competitors include H&M, Zara, and Free People.

Why is ASOS a top competitor?

1. Global reach:
   While Urban Outfitters has a strong U.S. presence, ASOS appeals to a broader international audience, offering fashion-forward styles at competitive prices.

2. Product variety:
   ASOS carries thousands of brands and styles, from casual streetwear to formal wear, giving shoppers more options.

3. Affordable pricing:
   ASOS frequently offers discounts and sales, making it a go-to for budget-conscious shoppers who still want to stay on trend.

Other notable competitors

• Zara: Known for its fast-fashion approach and sleek, minimalist styles.
• H&M: Offers affordable, trend-driven fashion with a wide appeal.
• Free People: Shares a similar boho aesthetic but targets a slightly different demographic.

How to get Urban Outfitters cheaper?

Love Urban Outfitters' style but not the price tag? Luckily, there are plenty of ways to score those trendy pieces for less.

You can shop Urban Outfitters sales cheaper³ by shopping during sales, signing up for their rewards program, and checking out their clearance section. Don’t forget student discounts and promo codes for extra savings.

Tips to save at Urban Outfitters

1. Join UO Rewards:
   Urban Outfitters offers a free rewards program where you earn points for every purchase, reviews, or social media engagement. Points can be redeemed for discounts.

2. Shop sales and clearance:
   Keep an eye out for seasonal sales, especially during Black Friday, Cyber Monday, and end-of-season clearances. The "Sale" section on their website often has hidden gems at steep discounts.

3. Use student discounts:
   Students can save 10% or more by verifying their student status through platforms like UNiDAYS.

4. Look for promo codes:
   Use coupon websites like RetailMeNot or Honey to find active promo codes before checkout.

Is thrifting an option?

Yes! Urban Outfitters has a "Renewal" line that focuses on upcycled, vintage, and thrifted items. You can also check out secondhand apps like Depop or Poshmark for pre-loved Urban pieces at a fraction of the price.

What type of style is Urban Outfitters?

Urban Outfitters isn’t just about clothes—it’s a whole vibe. But what exactly defines their signature style?

Urban Outfitters' style is a mix of bohemian, vintage-inspired, and edgy streetwear, appealing to fashion-forward individuals looking for unique, trend-driven pieces. It blends casual cool with eclectic designs—see this Urban Outfitters aesthetic style guide⁴ for more insights.

Breaking down the Urban Outfitters aesthetic

1. Bohemian influence:
   Flowing maxi dresses, crochet tops, and earthy tones give a laid-back, boho vibe perfect for festival-goers.

2. Vintage and retro:
   Graphic tees, high-waisted jeans, and 90s-inspired silhouettes are staples, reflecting a nostalgic yet modern edge.

3. Streetwear edge:
   Oversized hoodies, sneakers, and bold prints cater to the streetwear crowd, blending comfort with style.

4. Eclectic home décor:
   Beyond clothing, Urban Outfitters also offers home goods with quirky, artsy designs that mirror their fashion aesthetic.

Does Gen Z shop at Urban Outfitters?

Gen Z is known for being trendsetters with a strong sense of individuality and social awareness. But does Urban Outfitters still capture their attention?

Yes, Gen Z shopping habits analysis⁵ shows they shop at Urban Outfitters, drawn to its trendy styles and strong social media presence. However, concerns about pricing and sustainability lead some to explore cheaper or eco-friendly alternatives.

Why does Urban Outfitters appeal to Gen Z?

1. Trendy, Instagrammable styles:
   Urban Outfitters keeps up with fashion trends, making it a go-to for Gen Z looking to stay stylish and relevant.

2. Inclusive and diverse marketing:
   The brand features diverse models and sizing options, aligning with Gen Z's values around representation and body positivity.

3. Strong online presence:
   Urban Outfitters’ social media marketing, especially on Instagram and TikTok, resonates with Gen Z’s digital-native lifestyle.

Are there any drawbacks for Gen Z shoppers?

1. Price concerns:
   Some Gen Z shoppers find Urban Outfitters' prices too high compared to fast-fashion alternatives like Shein or H&M.

2. Sustainability issues:
   As Gen Z becomes more eco-conscious, the fast-fashion model of Urban Outfitters may deter some shoppers looking for more sustainable brands.

Who is Urban Outfitters target customer?

Understanding who shops at Urban Outfitters helps explain its unique blend of styles and marketing. So, who exactly is the brand targeting?

Urban Outfitters targets young adults aged 18–30, particularly those interested in fashion, music, and pop culture. The brand appeals to trendsetters who enjoy mixing vintage and modern styles with a creative, individualistic flair.

Key traits of Urban Outfitters' target audience

1. Age group:
   The primary demographic is 18–30 years old, including college students and young professionals.

2. Lifestyle:
   Urban Outfitters customers are often creative, socially aware, and engaged in music, art, and fashion scenes. They value self-expression and individuality.

3. Shopping habits:
   They prefer online shopping, are influenced by social media trends, and look for brands that reflect their personal style.

4. Values:
   While fashion-forward, many Urban Outfitters customers are also interested in sustainability, ethical sourcing, and inclusivity.

Conclusion

Urban Outfitters offers trendy, vintage-inspired styles, but there are plenty of cheaper alternatives like ASOS, H&M, and Forever 21. With the right strategies, you can enjoy the UO aesthetic without the high price tag.