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Online shopping can be risky, especially when buying from a new platform. With so many fashion retailers online, is ASOS1 a trustworthy place to shop?
Yes, ASOS is a legitimate and reputable online retailer based in the UK. It has been in business since 2000, ships globally, and sells both its own ASOS brands and well-known fashion labels.
I’ve personally ordered from ASOS multiple times, and while shipping can sometimes take longer than expected, the products are always authentic. But is it completely safe? Let’s dive deeper.
Is it safe to buy on ASOS?
Online scams are everywhere, but does ASOS provide a secure shopping experience?
Yes, it is safe to buy from ASOS. The company uses secure payment methods2, has a return policy3, and is a well-established retailer with millions of customers worldwide.
ASOS Unboxing Experience
Why ASOS Is Safe for Shopping
- Secure Payments – Accepts PayPal, credit cards, and Klarna, reducing fraud risks.
- Buyer Protection – Offers refunds for faulty or undelivered items.
- Established Reputation – Over 20 years in business with millions of satisfied customers.
- Genuine Brands – Sells authentic products, including Adidas, Nike, and its own ASOS Design line.
How to Avoid Issues When Shopping on ASOS
- Check item reviews – Some ASOS-brand items may have inconsistent quality.
- Use PayPal for added security – If there’s a dispute, PayPal can help resolve it.
- Track your order – ASOS provides order tracking, so you can monitor delivery.
Is ASOS like Shein?
Both ASOS and Shein are popular online fashion retailers, but are they similar?
No, ASOS and Shein operate differently. ASOS sells a mix of well-known brands and its own label, while Shein primarily produces and sells its own budget-friendly, trend-driven items.
Key Differences Between ASOS and Shein
| Feature | ASOS | Shein |
|---|---|---|
| Product Quality | Mid-range to high quality | Mostly fast fashion, lower quality |
| Brands Sold | Sells ASOS Design & major brands like Nike, Levi’s | Mostly Shein-branded items |
| Price Range | Mid-range pricing | Very budget-friendly |
| Shipping Speed | Faster, especially in Europe & US | Longer, as items often ship from China |
| Return Policy | 28–45 days | Limited, sometimes costly returns |
If you’re looking for trendy, ultra-affordable fashion, Shein might be better. But if you want a mix of quality brands and stylish pieces, ASOS is the way to go.
Is ASOS a real business?
There are so many online stores—how do we know ASOS isn’t just another scam site?
Yes, ASOS is a real, publicly traded company based in the UK. It has been operating since 2000 and ships to over 200 countries worldwide.
ASOS Company Details
- Founded: 2000, United Kingdom
- Stock Market Listing: Listed on the London Stock Exchange (LSE: ASC)
- Headquarters: London, UK
- Global Reach: Ships to over 200 countries
- Employees: 3,000+
ASOS vs. Scam Websites
| Feature | ASOS | Scam Websites |
|---|---|---|
| Official Website | www.asos.com | Often have unusual URLs |
| Secure Payment | Accepts PayPal & credit cards | Requests wire transfers or gift cards |
| Customer Reviews | Thousands of real reviews | No reviews or fake testimonials |
| Return Policy | 28-day return policy | No returns or difficult refund process |
If you're worried about scams, always shop directly from www.asos.com to avoid fake reseller sites.
Is ASOS true to size?
Sizing is a common concern when shopping online—does ASOS run true to size?
ASOS sizing varies by brand and style. Some ASOS Design pieces run small, while other brands follow standard sizing. Always check size charts and customer reviews before ordering.
How to Find the Right ASOS Size
- Use the ASOS Size Guide – Available on each product page.
- Check Customer Reviews – Many items have fit feedback.
- Try the ASOS Fit Assistant – A tool that recommends sizes based on past purchases.
Sizing Differences by Brand
| Brand | Fit Notes |
|---|---|
| ASOS Design | Can run small, especially dresses and jeans |
| Nike, Adidas | True to size |
| Topshop (now sold by ASOS) | Often runs small |
| Collusion (ASOS brand) | More relaxed and oversized fit |
If you're in between sizes, consider ordering two and returning the one that doesn’t fit.
Conclusion
ASOS is a legitimate and safe online retailer with a strong global presence. It differs from Shein by offering a mix of major brands and its own label. While sizing varies, ASOS provides tools to help find the right fit. If you shop wisely and check reviews, ASOS is a great place to buy fashion online.
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Explore this link to understand why ASOS is considered a reputable choice for online shopping, backed by customer reviews and company history. ↩
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Learn about the secure payment options available at ASOS to ensure a safe shopping experience, including buyer protection details. ↩
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Discover the specifics of ASOS's return policy to understand how they handle refunds and exchanges, ensuring customer satisfaction. ↩
