How to get wholesale clothing suppliers in India?

Finding the right wholesale clothing suppliers¹ in India is essential for anyone looking to start or expand a clothing business. With India’s diverse textile heritage and competitive pricing, the country offers a wealth of opportunities for sourcing.

To get wholesale clothing suppliers in India, focus on key markets like Delhi, Surat, and Mumbai, attend trade shows, and use online platforms like Indiamart and TradeIndia.

When I explored the Indian clothing market, I discovered that thorough research and personal connections are crucial. Let’s explore how you can make the most of India’s wholesale opportunities.

Which city is best for wholesale clothes?

India’s textile industry is spread across multiple cities, each specializing in different types of clothing and textiles.

Delhi, Surat, and Mumbai are among the best cities for wholesale clothes in India², known for their large markets and specialization in different apparel categories.

Fabric Selection in Market

The top cities for wholesale clothing

1. Delhi

   • Markets: Gandhi Nagar and Karol Bagh.
   • Specialization: Ready-made garments, fast fashion, and ethnic wear.

2. Surat

   • Markets: Ring Road Textile Market.
   • Specialization: Sarees, dress materials, and embroidery fabrics.

3. Mumbai

   • Markets: Dadar and Dharavi.
   • Specialization: Western wear, luxury fabrics, and export-quality goods.

4. Tirupur

   • Known as the “Knitwear Capital of India,” Tirupur specializes in T-shirts and knit garments.

How to launch a clothing brand in India?

Launching a clothing brand³ in India is a promising venture, given the country’s growing middle class and interest in fashion.

To launch a clothing brand in India, identify your niche, find reliable suppliers, create a strong online presence, and leverage India’s e-commerce boom.

Step-by-step guide to launching a brand

1. Identify your niche
   Decide whether you’ll focus on ethnic wear, casual clothing, or sustainable fashion. Understanding your target audience is key.

2. Find the right suppliers
   Partner with manufacturers who specialize in your chosen niche. Use platforms like Indiamart or attend trade shows like Gartex Texprocess India.

3. Establish a brand identity

   • Design a unique logo and packaging.
   • Use storytelling to connect with your audience.

4. Leverage e-commerce
   Platforms like Flipkart, Amazon, and Myntra are essential for reaching a wide audience.

5. Promote strategically
   Collaborate with local influencers and invest in targeted social media ads.

How much does an average Indian spend on clothes?

India is a price-sensitive market, but clothing remains a significant expense for many households, driven by cultural and festive occasions.

An average Indian spends around ₹1,800–₹2,500 annually on clothes, with higher spending during festivals and weddings.

Insights into Indian clothing spending

1. Seasonal spending

   • Festivals like Diwali and Eid drive a surge in clothing purchases.
   • Weddings are another major contributor to clothing expenditure⁴.

2. Urban vs. rural spending

   • Urban consumers spend more on branded and designer clothing.
   • Rural spending focuses on durable and functional clothing.

3. Growing trends

   • Younger consumers are investing in fast fashion and athleisure.
   • Interest in sustainable and ethical fashion is rising among the middle class.

How can I become a clothing reseller in India?

Becoming a clothing reseller is a low-investment way to enter the clothing business. With the rise of social media and e-commerce, the process has become easier than ever.

To become a clothing reseller in India⁵, source products from wholesale markets or online suppliers and sell through platforms like Meesho, WhatsApp, or Instagram.

How to succeed as a reseller

1. Choose your product niche
   Decide whether to sell ethnic wear, kids’ clothing, or trendy apparel.

2. Source products

   • Wholesale markets: Visit Surat or Delhi for bulk purchases.
   • Online suppliers: Use Meesho or GlowRoad for ready-to-sell items.

3. Set up your platform

   • Create an Instagram store or use WhatsApp groups for direct selling.
   • List products on e-commerce platforms like Amazon.

4. Market your products

   • Share high-quality photos and engaging captions.
   • Offer discounts and promotions to attract customers.

How big is the clothing market in India?

India’s clothing market⁶ is one of the largest in the world, driven by a mix of traditional and modern fashion demands.

India’s clothing market is valued at over $60 billion and is expected to grow at a CAGR of 10%, making it a highly lucrative industry.

Factors driving market growth

1. Demographic dividend
   India’s young population is a major driver of fashion trends and demand for new styles.

2. E-commerce expansion
   Platforms like Myntra and Flipkart have brought fashion to the masses, including tier-2 and tier-3 cities.

3. Rising disposable incomes
   An expanding middle class is spending more on branded and premium clothing.

4. Export opportunities
   India is a key exporter of textiles, supplying global markets with affordable and high-quality apparel.

Conclusion

India offers immense potential for sourcing, launching, and selling clothing, with its vast markets, affordable manufacturing, and growing consumer base. Whether you’re starting a brand or becoming a reseller, understanding the market’s dynamics will set you up for success.