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The U.S. online fashion market is dominated by major retailers offering everything from budget-friendly fast fashion to luxury designer brands. But which company sells the most clothing online?
Amazon is the largest online clothing retailer1 in the U.S., offering everything from basic apparel to high-end brands. Other top retailers include Shein, Walmart, and Nordstrom.
Let’s explore the biggest fashion retailers, budget-friendly shopping sites, and the best cities for fashion lovers.
What is the largest online clothing retailer in the US?
E-commerce has transformed how people shop, but which clothing store dominates the market?
Amazon is the largest online clothing retailer in the U.S., generating over $45 billion in fashion sales annually. Shein and Walmart also rank among the top sellers.
Online Fashion Shopping
Top Online Clothing Retailers in the U.S. (2023)
| Rank | Retailer | Estimated Annual Sales |
|---|---|---|
| 1 | Amazon Fashion | $45+ billion |
| 2 | Shein | $30+ billion |
| 3 | Walmart | $28+ billion |
| 4 | Nordstrom | $14+ billion |
| 5 | Target | $10+ billion |
Why is Amazon No.1?
- Huge selection – From budget to luxury brands.
- Fast shipping – Prime members get 1-2 day delivery.
- Competitive pricing – Frequent discounts and sales.
What is the cheapest shopping site in the US?
Shopping on a budget? Which online store offers the lowest prices?
Shein is one of the cheapest online shopping sites2 in the U.S., followed by Temu, Walmart, and Fashion Nova.
Cheapest Online Shopping Sites in the U.S.
| Website | Best For |
|---|---|
| Shein | Trendy fast fashion |
| Temu | Ultra-low-cost clothing & accessories |
| Walmart | Affordable basics & casual wear |
| Fashion Nova | Budget-friendly streetwear & clubwear |
| Boohoo | Cheap trendy fashion |
How to get the best deals?
- Use promo codes – Sites like Shein & Fashion Nova offer frequent discounts.
- Check clearance sales – Walmart & Target have major markdowns.
- Buy off-season – Summer clothes are cheaper in winter, and vice versa.
What is Shein's biggest competitor?
Shein dominates the fast fashion industry, but which brands compete with it?
Zara, H&M, and Temu are Shein’s biggest competitors, offering trendy, low-cost fashion with fast shipping.
Shein vs. Top Competitors
| Competitor | Key Difference |
|---|---|
| Zara | Higher quality, faster in-store availability |
| H&M | More sustainable options |
| Temu | Even cheaper, but lower fashion focus |
| Boohoo | Similar pricing, trend-driven styles |
| Forever 21 | More physical stores than Shein |
Why is Shein so hard to beat?
- Ultra-low pricing – Shein's direct-to-consumer model cuts costs.
- Massive product variety – Thousands of new styles weekly.
- Strong online marketing – Influencer partnerships and TikTok trends.
What city has the best shopping in the USA?
If you love fashion, which U.S. city offers the best shopping experience?
New York City is the best shopping city in the U.S., home to luxury brands, department stores, and unique boutiques.
Top U.S. Cities for Shopping
| City | Best For |
|---|---|
| New York City | Luxury fashion, designer stores, flagship shops |
| Los Angeles | Trendy streetwear, high-end shopping, vintage finds |
| Chicago | Department stores, boutique shopping |
| Miami | Resort wear, designer outlets |
| Las Vegas | High-end fashion, shopping malls |
Why NYC is No.1 for shopping
- Fifth Avenue & SoHo – Home to major fashion brands.
- Luxury & budget shopping – From Chanel to thrift stores.
- Exclusive product launches – Many brands debut collections here first.
How long does Shein take to deliver to the USA?
Shein offers cheap fashion, but how fast is its shipping?
Shein deliveries to the U.S. typically take 7–15 days, with express shipping available in 5–10 days.
Shein U.S. Delivery Times
| Shipping Type | Estimated Delivery Time |
|---|---|
| Standard Shipping | 7–15 days |
| Express Shipping | 5–10 days |
Why does Shein take longer to deliver?
- Ships from China – Most orders come from overseas warehouses.
- Customs clearance delays – Packages go through multiple checkpoints.
- Large order volume – High demand can slow processing times.
Tips for faster Shein delivery
- Choose express shipping – Costs extra but arrives sooner.
- Order early for special occasions – Avoid last-minute delays.
- Track your package – Use Shein’s app for real-time updates.
How to wash toxins out of Shein clothes?
Shein clothing is cheap and trendy, but are there harmful chemicals in the fabric?
Washing new Shein clothes before wearing them is essential to remove potential toxins, excess dyes, and factory residues.
Steps to Remove Toxins from Shein Clothes
| Step | What to Do |
|---|---|
| 1. Pre-soak in vinegar | Mix 1 cup of white vinegar with cold water and soak for 30 minutes. |
| 2. Use fragrance-free detergent | Avoid strong chemicals that can react with fabric dyes. |
| 3. Wash in cold water | Prevents further chemical release. |
| 4. Air-dry outside | Sunlight helps break down residual chemicals. |
| 5. Repeat for strong odors | If the smell persists, soak in baking soda overnight. |
Why wash Shein clothes first?
- Removes manufacturing chemicals – Factories use dyes and coatings.
- Reduces skin irritation – Some materials contain formaldehyde.
- Eliminates warehouse dust – Clothes may have been stored for months.
Conclusion
Amazon is the largest online clothing retailer1 in the U.S., while Shein dominates fast fashion with its ultra-low prices. If you want the cheapest shopping options, Shein, Temu, and Walmart offer great deals. New York City is the best fashion destination, and Shein deliveries take 7-15 days. To remove toxins from Shein clothes, wash them thoroughly before wearing.
