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India has a booming e-commerce fashion industry, with a mix of affordable, luxury, and fast-fashion brands1 available online. But with so many options, which websites offer the best deals, styles, and shopping experience?
The top 10 online clothing stores in India include Myntra, Ajio, Tata CLiQ, Flipkart, Amazon Fashion, Nykaa Fashion, LimeRoad, FabIndia, Koovs, and Bewakoof.
Let’s explore the best clothing sites, the No.1 shopping platform, and price differences between Indian and US fashion brands.
Which site is best for clothing in India?
With so many online shopping platforms, which one offers the best selection, pricing, and quality?
Myntra is the best online clothing site in India2, offering a wide range of local and international brands, frequent discounts, and a user-friendly experience.
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Top 10 Online Clothing Stores in India
| Rank | Website | Best For |
|---|---|---|
| 1 | Myntra | Trendy fashion, best brand selection |
| 2 | Ajio | Premium and budget fashion |
| 3 | Tata CLiQ | Luxury and high-end brands |
| 4 | Flipkart Fashion | Budget clothing, huge discounts |
| 5 | Amazon Fashion India | Diverse styles, convenience |
| 6 | Nykaa Fashion | Women's fashion, ethnic wear |
| 7 | LimeRoad | Indie and unique fashion |
| 8 | FabIndia | Sustainable and ethnic wear |
| 9 | Koovs | Western and streetwear styles |
| 10 | Bewakoof | Casual, quirky prints |
Why is Myntra the best?
- Largest fashion collection – Over 3,000 brands.
- Frequent discounts – Regular end-of-season sales.
- Easy returns – Hassle-free 30-day return policy.
Which is No.1 online shopping in India?
India has multiple big e-commerce platforms, but which one is the most dominant?
Amazon India is the No.1 online shopping platform in India, offering everything from clothing to electronics and groceries.
Top E-commerce Platforms in India
| Rank | Platform | Best For |
|---|---|---|
| 1 | Amazon India | All categories, fast delivery |
| 2 | Flipkart | Budget-friendly fashion & electronics |
| 3 | Myntra | Fashion, accessories, beauty |
| 4 | Ajio | Designer & affordable clothing |
| 5 | Tata CLiQ | Luxury fashion & lifestyle |
Why is Amazon India No.1?
- Largest customer base – Millions of daily users.
- Quick delivery options – Amazon Prime for same-day/next-day delivery.
- Competitive pricing – Frequent sales and discounts.
Which clothing brands are cheaper in the USA than in India?
Many international brands sell at higher prices in India due to import taxes, tariffs, and higher operating costs.
Brands like Levi’s, Nike, Adidas, Tommy Hilfiger, and Zara are significantly cheaper in the USA than in India.
Clothing brands that are cheaper in the USA
| Brand | USA Price (Approx) | India Price (Approx) |
|---|---|---|
| Levi’s | $50 (₹4,100) | ₹6,000+ |
| Nike | $100 (₹8,200) | ₹12,000+ |
| Adidas | $80 (₹6,600) | ₹10,000+ |
| Tommy Hilfiger | $60 (₹4,900) | ₹7,500+ |
| Zara | $40 (₹3,300) | ₹5,000+ |
Why are these brands cheaper in the USA?
- Lower import taxes – India imposes high tariffs on global brands.
- Stronger currency value – USD pricing benefits local consumers.
- Higher local demand in India – Brands position themselves as premium.
How to buy these brands for less in India?
- Shop during sales – End-of-season discounts on Myntra and Ajio.
- Use international shipping services – Buy directly from US stores.
- Explore outlet stores – Factory outlets offer discounted global brands.
Which is the most expensive clothing brand in India?
India has luxury fashion houses, but which one is the most exclusive?
Sabyasachi is the most expensive clothing brand in India3, known for its high-end bridal wear and handcrafted ethnic fashion.
Most expensive clothing brands in India
| Brand | Specialization | Price Range |
|---|---|---|
| Sabyasachi | Bridal wear, couture | ₹3,00,000+ per outfit |
| Ritu Kumar | Luxury ethnic wear | ₹50,000 – ₹2,00,000 |
| Manish Malhotra | Bollywood-inspired fashion | ₹1,00,000+ |
| Tarun Tahiliani | High-end sarees & lehengas | ₹1,50,000+ |
| Shantanu & Nikhil | Designer menswear | ₹75,000 – ₹3,00,000 |
Why is Sabyasachi the most expensive?
- Handcrafted luxury – Artisanal embroidery and premium fabrics.
- Celebrity clientele – Worn by Bollywood stars and global icons.
- Exclusive designs – Custom-made pieces for high-end customers.
Where to buy luxury Indian brands?
- Designer flagship stores – Mumbai, Delhi, Bangalore.
- Luxury fashion websites – Tata CLiQ Luxury, Pernia’s Pop-Up Shop.
- Custom orders – Directly from designers for made-to-measure pieces.
Conclusion
India has a thriving online fashion market, with Myntra, Ajio, and Tata CLiQ leading the way for affordable and premium clothing. Amazon India remains the No.1 e-commerce site, while global brands like Nike and Zara are significantly cheaper in the USA. For high-end fashion, Sabyasachi dominates the luxury market, offering some of the most expensive designer pieces in the country.
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Explore this link to discover a curated list of top affordable luxury and fast-fashion brands that cater to diverse styles and budgets. ↩
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Find out why Myntra is considered the best online clothing site in India, offering a vast selection and great deals. ↩
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Learn about Sabyasachi, the most exclusive clothing brand in India, known for its luxurious bridal wear and unique designs. ↩
