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New York City is a global fashion hub, and Instagram is where style trends take off. But with so many influencers, who truly stands out?
The best NYC fashion bloggers1 offer unique styles, trend insights, and industry connections. Some top influencers include Danielle Bernstein (@weworewhat), Sai De Silva (@scoutthecity), and Tina Leung (@tinaleung). They showcase everything from streetwear to high fashion.
Whether you're looking for outfit inspiration, runway recaps, or behind-the-scenes fashion week access, these influencers deliver. Let’s explore who’s making waves in NYC fashion.
Who is the best fashion influencer on Instagram?
With so many influencers, who stands out as the best in the fashion world?
Danielle Bernstein (@weworewhat) is one of the top fashion influencers on Instagram2. She built a multimillion-dollar fashion empire, blending personal style with business savvy. Other notable influencers include Leonie Hanne (@leoniehanne) and Sai De Silva (@scoutthecity).
Digital Fashion Trends
NYC Fashion Influencers to Follow
Here are some of the biggest names in NYC’s Instagram fashion scene:
| Influencer | Instagram Handle | Style Focus |
|---|---|---|
| Danielle Bernstein | @weworewhat | Chic, business casual, high fashion |
| Sai De Silva | @scoutthecity | Street style, luxury fashion, mom influencer |
| Tina Leung | @tinaleung | Bold colors, avant-garde fashion |
| Karen Blanchard | @karenbritchick | Thrift finds, effortless style |
| Alyssa Coscarelli | @alyssainthecity | Indie fashion, vintage pieces |
Each influencer has a unique aesthetic, making it easy to find someone whose style matches your own.
Who is the most successful fashion blogger?
Many fashion bloggers have turned their passion into profitable careers, but who’s the most successful?
Chiara Ferragni (@chiaraferragni) is widely considered the most successful fashion blogger3. She built a global fashion empire from her blog, The Blonde Salad, and now owns a multimillion-dollar brand. Danielle Bernstein (@weworewhat) and Aimee Song (@aimeesong) are also highly successful.
How Do Fashion Bloggers Make Money?
Fashion bloggers turn their influence into income through:
- Brand Collaborations – Paid partnerships with luxury and fast-fashion brands.
- Affiliate Marketing – Earning commissions on products they recommend.
- Product Lines – Launching their own fashion or beauty brands.
- Events & Public Speaking – Hosting fashion events and speaking at industry panels.
Successful bloggers don’t just showcase outfits—they create business empires.
Why do influencers go to Fashion Week?
Twice a year, New York Fashion Week (NYFW) attracts top influencers. But why is it such a big deal?
Fashion influencers attend Fashion Week4 to gain industry exposure, network with designers, and showcase exclusive content. Many are invited by brands to promote collections, while others attend to build credibility in the fashion space.
What Do Influencers Do at Fashion Week?
At NYFW, influencers are more than just spectators:
| Activity | Purpose |
|---|---|
| Front Row at Shows | Creates buzz and exposure for brands. |
| Backstage Access | Provides exclusive behind-the-scenes content. |
| Networking Events | Builds relationships with designers and brands. |
| Street Style Photography | Increases visibility and brand collaborations. |
Brands invite influencers because their followers trust their fashion advice, making them valuable marketing assets.
How to find fashion influencers on Instagram?
Looking to follow fashion influencers or collaborate with them? Here’s how to find them.
To find fashion influencers5 on Instagram, use hashtags, explore the "Suggested For You" section, and follow influencer agencies like Socialyte or The Influencer Marketing Factory. Platforms like Heepsy and Upfluence also help brands discover influencers.
Best Ways to Discover Fashion Influencers
Finding the right influencer takes strategy. Here’s how:
-
Use Instagram Hashtags
Search #NYCFashionBlogger, #StreetStyleNYC, or #OOTD to find trending influencers. -
Explore Instagram's "Suggested For You"
Follow one influencer, and Instagram will recommend similar profiles. -
Check Brand Collaborations
See which influencers top fashion brands are working with. -
Use Influencer Marketing Platforms
Websites like Heepsy, Upfluence, and HypeAuditor list influencers by niche and engagement rate. -
Follow Fashion Media & Events
Vogue, NYFW, and street style photographers tag influencers in their content.
Finding the right fashion influencer is easier when you know where to look.
Conclusion
NYC is home to some of the most influential fashion bloggers on Instagram. Whether you're looking for street style inspiration or high-fashion influencers, there’s someone for every taste. From Danielle Bernstein’s business-driven fashion empire to Sai De Silva’s effortlessly chic looks, following the right influencers can keep you ahead of the trends.
