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What kind of company is REVOLVE?

REVOLVE is a leading online retailer that offers a curated selection of premium and trend-driven fashion. Known for its focus on influencer marketing1, the company caters to a young, style-conscious audience looking for unique and aspirational pieces.

REVOLVE is an e-commerce fashion company specializing in contemporary women’s clothing, footwear, and accessories, emphasizing exclusive collaborations and influencer-inspired collections.

Its focus on social media marketing has made it a go-to for trendy, high-quality fashion.

Does REVOLVE sell authentic clothes?

REVOLVE is a trusted retailer for high-end and designer brands.

Yes, REVOLVE sells authentic clothes, offering products from reputable labels like Lovers + Friends2, For Love & Lemons, and House of Harlow 1960, as well as its own in-house brands.

Mannequins wearing floral-patterned dresses next to a fashion poster in a chic showroom. Mannequins Displaying Elegant Dresses

Its partnerships with established designers ensure the authenticity of its offerings.

Dive deeper: How REVOLVE ensures authenticity

  • Brand partnerships: Collaborates with trusted designers and fashion houses.
  • Exclusive collections: Develops unique pieces with well-known brands.
  • Reputation: As a leading retailer, maintaining trust is key to its success.

Buying from REVOLVE guarantees genuine and high-quality items.

Can you try on REVOLVE dresses?

REVOLVE operates primarily online, but it offers free returns to facilitate the try-on process at home.

You cannot try on REVOLVE dresses in-store since it doesn’t have widespread physical locations, but its generous return policy allows customers to order multiple sizes and styles to try at home.

This system mimics the in-store fitting experience.

Dive deeper: How to try on REVOLVE dresses

  • Order multiple sizes: Free returns make it easy to find the perfect fit.
  • Check sizing guides: Detailed charts and customer reviews help narrow choices.
  • Use home try-ons: Create a personal fitting session at home.

This approach ensures convenience while shopping online.

Why is REVOLVE so popular?

REVOLVE’s popularity stems from its ability to merge high-end fashion with social media culture.

REVOLVE is popular because of its influencer-driven marketing, exclusive collaborations, and its focus on curating trendy, Instagram-worthy fashion that resonates with millennials and Gen Z.

Its events and promotions like REVOLVE Festival3 keep the brand culturally relevant.

Dive deeper: Factors driving REVOLVE’s success

  • Influencer partnerships: Works with top fashion influencers to promote its brand.
  • Exclusive drops: Offers unique and limited-edition collections.
  • Social media presence: Engages customers with visually appealing campaigns.

REVOLVE’s strategy makes it a dominant player in the online fashion space.

Where is REVOLVE shipped from?

REVOLVE primarily ships its products from the United States.

REVOLVE ships from its warehouses in the U.S., ensuring quick and reliable delivery to domestic customers and offering international shipping for global buyers.

Close-up of a clothing rack with shirts on hangers in a busy warehouse setting. Clothing Rack in a Warehouse

Shipping speed depends on the customer’s location.

Dive deeper: Shipping logistics

  • Domestic shipping: Fast delivery within the U.S., often within 2-3 days.
  • International shipping: Available to many countries with varying delivery times.
  • Return process: Free returns are offered for U.S. customers, simplifying the shopping experience.

REVOLVE’s efficient logistics contribute to its customer satisfaction.

Is REVOLVE based in the US?

Yes, REVOLVE is headquartered in the United States.

REVOLVE is based in Cerritos, California, where its main operations and warehouses are located. The company serves a global market while maintaining its roots in the U.S. fashion industry.

Its location supports its focus on contemporary, trend-driven styles.

Dive deeper: REVOLVE’s U.S. roots

  • Headquarters: Cerritos, California, near Los Angeles, a fashion hub.
  • Market influence: Strong ties to the American fashion and influencer scene.
  • Global reach: While U.S.-based, REVOLVE has international appeal.

Being U.S.-based helps REVOLVE stay connected to key trends and markets.

Is REVOLVE true to size?

REVOLVE sizing can vary depending on the brand, but detailed size guides and customer reviews help with accuracy.

REVOLVE items are generally true to size, but differences may arise based on brand or style. Checking the specific size guide for each product is essential.

Reading customer reviews can also provide helpful insights.

Dive deeper: Navigating REVOLVE sizing

  • Brand variations: Some brands may run smaller or larger.
  • Customer reviews: Include notes about fit, helping you choose the best size.
  • Return policy: Free returns make size experimentation risk-free.

Accurate sizing tools make online shopping with REVOLVE easier.

Does REVOLVE have physical locations?

REVOLVE primarily operates online but has experimented with pop-up shops and events.

REVOLVE does not have permanent physical stores but occasionally hosts pop-up shops, showrooms, and exclusive events to engage with customers offline.

Person using a laptop displaying the Revolve website in a cozy lounge with a coffee mug nearby. Browsing Revolve Website

These temporary locations offer curated shopping experiences.

Dive deeper: REVOLVE’s offline strategy

  • Pop-ups: Limited-time stores in major cities for special events.
  • Brand activation: Events like REVOLVE Festival3 enhance brand visibility.
  • Digital-first approach: Focuses on e-commerce while maintaining select offline experiences.

This hybrid strategy keeps REVOLVE trendy and accessible.

Can you return to REVOLVE?

REVOLVE offers a customer-friendly return policy, particularly for U.S. customers.

Yes, you can return items to REVOLVE within 60 days of purchase. For U.S. customers, returns are free, while international returns may require a shipping fee.

Returns are simple and hassle-free.

Dive deeper: REVOLVE’s return policy

  • Condition: Items must be unworn, unwashed, and in original packaging.
  • Process: Easily initiate returns through your online account.
  • Exceptions: Final-sale items are non-returnable.

This policy ensures a risk-free shopping experience.

How long does it take for REVOLVE to come?

Shipping times depend on your location and the chosen shipping method.

For U.S. customers, standard shipping typically takes 2-3 business days, while international orders may take 7-10 business days. Expedited options are also available for faster delivery.

Tracking options provide transparency.

Dive deeper: Shipping timelines

  • Domestic shipping: Free 2-day delivery for eligible orders.
  • Expedited options: Overnight delivery for time-sensitive needs.
  • International shipping: Varies by region, with tracking provided.

Efficient shipping keeps customers satisfied.

What are the weaknesses of REVOLVE?

While REVOLVE is popular, it faces challenges common in the fashion industry.

REVOLVE’s weaknesses include its high price point, limited inclusivity in sizing, and dependency on influencer marketing, which may alienate some customer segments.

Women browsing clothes on a rack outside Revolve store with arched building design. Shopping at Revolve

These factors highlight areas for improvement.

Dive deeper: Addressing REVOLVE’s challenges

  • Price: Premium pricing may deter budget-conscious shoppers.
  • Size range: Limited plus-size options have drawn criticism.
  • Marketing risks: Heavy reliance on influencer culture may not appeal to everyone.

Adapting to these challenges could strengthen REVOLVE’s market position.

Who is the target audience of REVOLVE?

REVOLVE caters to young, style-conscious individuals who prioritize trend-driven fashion.

REVOLVE’s target audience includes millennials and Gen Z women aged 18-35, particularly those drawn to influencer-endorsed styles and aspirational, high-quality clothing.

The brand’s aesthetic resonates with fashion-forward consumers.

Dive deeper: Traits of REVOLVE’s audience

  • Tech-savvy: Engages with brands through social media and e-commerce.
  • Style-conscious: Seeks trendy, statement pieces.
  • Affluent: Willing to invest in premium fashion.

REVOLVE’s marketing aligns closely with this demographic’s values.

Who is REVOLVE owned by?

REVOLVE is owned by Revolve Group, Inc., a publicly traded company.

Revolve Group, Inc., co-founded by Michael Mente and Mike Karanikolas4, owns REVOLVE. The company went public in 20195, expanding its reach and influence in the fashion industry.

The founders’ vision drives its success.

Dive deeper: REVOLVE’s ownership and leadership

This strong foundation supports REVOLVE’s continued growth.

Conclusion

REVOLVE is a leading e-commerce fashion retailer offering premium, trend-driven clothing to a style-conscious audience. Its success lies in its influencer-driven marketing, curated collections, and focus on high-quality, authentic pieces. While it faces challenges like high prices and limited inclusivity, REVOLVE continues to innovate and captivate its global customer base.


  1. Understand how influencer marketing impacts fashion brands. 

  2. Learn about brands sold at REVOLVE and their designers. 

  3. Learn how REVOLVE Festival enhances brand visibility. 

  4. Learn about the founders of REVOLVE, their vision. 

  5. Find out about REVOLVE's IPO and market impact. 

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Jerry Lee

Hello everyone, I'm Jerry Lee, the founder of jinfengapparel.com. I have been operating a factory in China that produces women's clothing for 16 years. The purpose of this article is to share knowledge about women's apparel from the perspective of a Chinese supplier.

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